Jaguar Land Rover has made an announcement recently regarding a new global strategy called “Reimagine.” In this case, it involves a serious acceleration of electrified brands, like Jaguar going all-electric by 2025. Also, Land Rover following that with mostly electric vehicles after that.
As part of the new plan, Jaguar Land Rover has been able to plan for both brands. This is given that they use separate electric architectures with “two clear, unique personalities.”
For Land Rovers, both the vehicle and the driver are driven by adventure. They’re able to break new ground, while confronting new challenges and not being complacent. Land Rover therefore knows how to helps people to go ‘Above and Beyond.’ Land Rover is looking to display six pure electric variants. This is because it continues on as the world leader of luxury SUVs. Evident through the lines of the Range Rover, Discovery, and Defender. Which is to say the first all-electric variant will arrive in 2024.
In the mid-decade, Jaguar is going through renaissance emerging in a pure electric luxury brand with a wildly pretty new portfolio of emotionally engaging designs. Not to mention they pioneer next-gen tech. Jaguar exists merely to make like marvelous with the intention of creating dramatically beautiful automotive experiences that leaves customers rewarded.
The new Jaguar vehicle will operate on all-electric power by 2025. Soon after, by 2030, the British automaker expects 100% of the sales from all-electric vehicles.
As for Land Rover, it will lag a bit behind the Jaguar brand, which already has an electrification lead with the I-Pace.
It will get its first all-electric vehicle in 2024, and by 2030, the company aims for 60% of all sales coming from all-electric vehicles.
Here are the highlights of Jaguar Land Rover’s new global strategy:
- New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré
- A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact
- Start of journey to become a net zero carbon business by 2039
- Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realize its unique potential’
- In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs
- All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024
- Clean-hydrogen fuel-cell power being developed in preparation for future demand
- Streamlined structure to deliver greater agility and promote an efficiency of focus
- Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised
- Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership
- On a path toward double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume
